Many technologies may be used on our Website to improve efficiency and usability, or for marketing or statistical purposes. These technologies may include automatic data collection and storage, by the Company or by third parties on our behalf. In general, such data does not contain any personal information concerning the Website user. These technologies include but are not limited to cookies, Adobe Flash cookies, web beacons (also known as “pixel tags” and “clear GIFs”), tracking URLS or similar technologies, and web analytics software.
Data collected may include but is not limited to:
- Visitors’ IP addresses;
- Date and time of the visit;
- Referral URL (the website from which the visitor came);
- Pages visited on our Website;
- Information on the browser used (browser type and version, operating system, etc.).
Web beacons, tracking URLs, or similar tools and cookies are primarily used for statistical analysis. These technologies may also be used to follow traffic patterns on websites or to know if an email has been received, opened, or replied to.
Web analytics software gathers data on and analyzes the behaviour of visitors to websites or (mobile) applications. This includes analyzing traffic patterns, e.g., to determine how often certain parts of a website or a (mobile) application are viewed, or to ascertain which information or services are of most interest to our visitors. To this end, we mostly use clickstream data and other techniques described above. The web analytics services used on our Website and our (mobile) applications are provided by Google Analytics or other service providers.
This means that when you visit our Website, a Google Analytics cookie is stored on your computer or mobile device, provided that your browser settings allow such cookies, as mentioned above. Furthermore, when you visit our Website, the web analytics data described above, including clickstream data, data provided by web beacons and tracking URLs, and information stored in Google Analytics cookies, is sent to Google Analytics to be analyzed on the Company’s behalf.
These web analytics tools act as the Company’s agent, which means that the Company determines only the purposes for which the data is used, and the web analytics tools used may not disclose this information to third parties (except in cases where the law or a court order requires such disclosure). With regard to privacy, this means that the Company is the “guarantor” and the web analytics tool is the “data processor.”
On our Website, we offer geolocation services, particularly through Google Maps.
If you use these (mobile) applications, they may receive information regarding your current location (similar to the GPS signals sent by mobile devices), or other information that can be used to determine your location. You can allow the geolocation service to be enabled. You can also, at any time, opt out of the application’s use of the geolocation service.
Our Website uses Internet advertising retargeting technologies. This allows our visitors, who are already interested in our products, to view our ads on partner websites. We believe that displaying a personalized advertisement based on interests is more valuable than an advertisement that has no connection to the individual.
We also work with companies that use tracking technologies. These companies broadcast ads on our behalf on the Internet. They may collect non-personally identifiable information about your visits to our Website, and your interaction with our communications, particularly ads.
Ad retargeting tools analyze your cookies and display ads according to your Internet behaviour. This technology does not record any personal information.
Your consent to data collection by technological means
You can refuse to give your consent or withdraw your consent for certain categories of cookies (except strictly necessary cookies). You can control and manage cookies in a variety of ways, including modifying your web browser settings to remove or block the use of certain cookies.
Moreover, when we use technology with functions to identify, locate, or profile a Website user, including but not limited to web analytics and tracing tools, you will be informed of the use of such technologies when visiting our Website for the first time. These functionalities will be disabled unless you expressly consent to their use by activating them.
Finally, cookies that are strictly necessary and essential to the operation of the Website are activated at all times and cannot be deactivated.